Akber Jaffer, CEO, Smartstream
Akber Jaffer, CEO, Smartstream talks to Fintech Finance News at Sibos 2025 about the refreshed design and the focus of Smartstream for the future.
- 00:17 What strategic or market changes led Smartstream to rebrand, and how does the new brand identity represents those shifts?
- 01:00 How does the new design choice reflect Smartstream’s focus on continuous innovation, especially in AI and machine learning?
- 01:36 Con you elaborate on which regions or verticals are being targeted, and how the refreshed brand supports those ambitions?
- 2:27 How did internal teams like product, sales, and innovation influence the new brand identity, and what internal cultural changes are you aiming to inspire?
- 03:18 Beyond the visual rebrand, how will this initiative drive real improvements in product delivery, client experience, and strategic execution?
